Best AI Tools Any Business Can Use to Create Videos
You have the challenge of achieving what is, in essence, a high-quality, businesslike presentation in the form of a video. Perhaps it’s to introduce a particular product, to illustrate a service, or simply to give your brand ‘that’ fancy look on social media platforms. The problem? You don’t have the budget of Hollywood, an editing team, or the time to sit through hours of footage. Welcome to the realm of AI tools that translate the video creation process as a tort from the realm of real-life experience into an easy-breezy process that no one seems to be able to master despite its simplicity (or maybe because of it? MS Clippy for cats who aren’t really internet-savvy, anyone?)
Why AI Video Tools Are Your New Best Friend
Let me just take my time to contemplate technology for a moment before I explain the dynamics at play here. It used to take a room of tools, software that most may not even understand, or someone well acquainted with the technicality of the language. But now? And today, AI is like a superhero in a cape – it is here to save your project and make it amazing instead of just okay. Such tools are intended to assist companies, irrespective of their size, in rapidly generating good videos. Think less about staring at a blank editing timeline and more about sipping your coffee while an AI automates your video cuts. We’re talking about automated editing, voiceovers, captions, music selection—the whole shebang. So, which tools are worth your precious time (and possibly business growth)? Let’s get into it.
1. Pictory: The Speedy Storyteller
I am going to assume that you have not come across Pictory yet, if this is the case, be prepared because this tool is a sure stunner. Picture this (no pun intended): you get a blog post that kind of hit and then you’re like “Well this could make a cool video!” Pictory comes and interrupts, “Got your coffee.” This tool converts your written content into a video in minutes. It’s like having a creative assistant who doesn’t need lunch breaks.
How does it work? You paste in your text, and Pictory extracts the key points and matches them with relevant visuals and music. And no, it doesn’t just slap some random stock footage over your words like a mismatched puzzle. It automatically checks the tone and content of your text to ensure the visual adds up to something. The cherry on top? You can modify the video to a greater or lesser extent. Therefore, if the AI gets it somewhat wrong (hey, it’s not clairvoyant now, is it?), you can guide it towards the correct choice.
2. Synthesia: Say Goodbye to Awkward Voiceovers
Now, onto a tool that’s perfect for businesses that need a spokesperson but don’t have a charismatic Steve Jobs type ready to hit the screen. Enter Synthesia. This AI tool lets you create videos featuring hyper-realistic avatars that can speak in over 120 languages. It’s like hiring a full cast of international presenters without plane tickets or complicated contracts.
Let’s be real: recording your own voiceovers can feel weird. Nobody likes listening to their own voice played back—it’s a universal truth. With Synthesia, you just type out your script, choose your avatar, pick a voice, and hit the play button. Boom, you’ve got a professional presenter talking on screen as if they were born to do it. It’s great for tutorials, product demos, training videos, and basically any situation where you want a human face without putting your own face on the line.
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3. Lumen5: The Blog-to-Video Wizard
Lumen5 is another gem, especially for those who love multitasking. This tool is like the Swiss Army knife of video creation. It’s built to turn blog posts, articles, and other written content into snappy, shareable videos. Think of it as your own personal content repurposing genius. Instead of rewriting or re-editing a piece for a new format, you can pop it into Lumen5 and watch it transform like a caterpillar into a butterfly, but faster and with fewer wings involved.
It’s simple: input your content, pick a template, and let the AI work its magic. Lumen5 will break down your content, suggest slides, and even pick background music. You might feel like you’re cheating, but trust me, no one’s judging. The best part? It comes with a massive library of stock footage and music, so you’re not stuck hunting for that one clip that doesn’t look like it was filmed on a potato.
4. Runway ML: Editing for People Who Are Allergic to Editing
If you’ve ever spent hours editing a video only to wish you could throw your computer out the window, Runway ML might be the solution you need. It’s an AI-powered tool designed to make editing so simple that even the editing-averse can manage it. Runway ML uses machine learning to help with tasks like removing backgrounds, color grading, and even complex effects. It’s like having a video editing wizard on speed dial.
What sets Runway ML apart from other tools is its ability to handle things that would usually require expensive software and hours of tutorials. Need to cut out a person from a video? Done. Want to add some eye-catching effects? Easy. The tool is intuitive, so you’re not going to spend half your day figuring out which button does what. And while it may not be able to edit your cousin’s wedding video (yet), it’s perfect for creating professional marketing content without having to hire a post-production team.
5. Veed.io: The All-In-One Wonder
Let’s talk about Veed.io, which could easily be mistaken for the Swiss Army knife’s bigger, more capable cousin. This tool does a little bit of everything: subtitles, translations, effects, and even green screen editing. You could say it’s the multi-tool you didn’t know your business needed.
What makes Veed.io stand out is its simplicity. The user interface isn’t cluttered with 8,000 tabs and buttons that look like they belong on a spaceship control panel. Instead, it’s straightforward, clean, and, best of all, quick. Whether you’re creating a TikTok video or a full-length webinar, Veed.io has got your back. Plus, it even auto-generates subtitles, so you don’t have to spend ages transcribing every word like some 19th-century clerk.
Why These Tools Matter for Businesses
Alright, so now that we’ve looked at some of the top tools, you might be wondering, “Why should I care? My business is fine with our shaky iPhone videos, thank you very much.” Well, here’s the thing: video content is king. Actually, scratch that—it’s the entire royal family at this point. Whether you’re promoting a new product, explaining a service, or just showing off your brand personality, high-quality videos can make or break your marketing strategy.
These AI tools don’t just save time (though, honestly, that’s reason enough to use them); they also level the playing field. You don’t need a big-budget production team to compete with larger companies. Whether you’re a small business owner, a marketing manager, or someone who just started a side hustle that’s already eating up all your free time, these tools let you create professional videos that don’t look like they were edited in a rush
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Final Thoughts: The Future Is Here, So Embrace It
The beauty of these AI video tools is that they take something intimidating and make it accessible to anyone, regardless of skill level. Sure, they might not replace professional editors entirely (let’s not get carried away here), but they make high-quality content a reality for people who don’t have time to learn advanced software or the budget to outsource.
This content was created by AI