Repetitive reviews, negative and positive, can be some of the most annoying things to deal with when looking at companies. The reason for this is because they could be extremely misleading and that will cause you to make the wrong choice when looking for a company to work with. So, you're probably wondering why repetitive, identical reviews are misleading and you should stay away from them? Well, here is why. One of the most common causes of repetitive negative or positive reviews is the product of marketing from either the company itself or a competing company. That's not to say that reviews are fake, but there are times when competing companies will take to a review website to negatively rate an opposing company in hopes of increasing their own clientele base. The way to tell, though, is because usually the cons listed and the repetitive negative reviews will focus on specific things or people within the company as to why they don't "use their service". This makes it a bit easier to weed out the reviews that don't matter as much as real customer reviews.